Fundamentals of Constituent Relationship Management
Relationship management describes the process or methodology by which an organization focuses its fundraising efforts on activities and strategies that will advance the relationship between constituents and the organization’s mission. Relationship management often identifies “clogs” in the fundraising pipeline and figures out how to move them along. This online course will cover the core concepts of constituent relationship management and will explain which data elements, performance metrics, analyses, reports and processes are needed to implement this approach.
Section Dates: Online, on-demand section opens on June 1.
Fee: $275 For AFP, APRA and AASP members: $234
CEUs: 0.8 CFRE: 8 points