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Glasscock School of Continuing Studies

Fundamentals of Constituent Relationship Management

Online Course

Relationship management describes the process or methodology by which an organization focuses its fundraising efforts on activities and strategies that will advance the relationship between constituents and the organization’s mission. Relationship management often identifies “clogs” in the fundraising pipeline and figures out how to move them along. This online course will cover the core concepts of constituent relationship management and will explain which data elements, performance metrics, analyses, reports and processes are needed to implement this approach.

Course Details:

Section Dates: Online, on-demand section opens on June 1.
Fee: $275   For AFP, APRA and AASP members: $234
CEUs: 0.8   CFRE: 8 points

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Instructors

Bond T. Lammey

 

 

 
 

 

Emily Walsh