Effective prospect research and analysis are essential to development professionals. Topics covered in this online course include a review of specific techniques to identify prospective donors and research strategies for individuals. Participants will also learn to interpret gift capacity and philanthropic interest indicators to shape fundraising strategies. A variety of research reports and distribution methods and deliverables will also be discussed.
Section Date: Wednesday and Thursday, April 19-20, 10 a.m.-3 p.m. Fee: $275 For AFP members: $234 CEUs: 0.8